It's your world. Are you strong enough?

It has been reported that mass species and habitat loss has occurred five times during the earth’s history, the last one was the extinction of the dinosaurs, 65 million years ago. Scientists are calling what is occurring now, the sixth mass extinction. The loss of species is about losing the very web of life on Earth. People trying to… save critical habitat have been dismissed or ridiculed as sentimental “tree-huggers”. But we really have little idea of the magnitude of the problem, surely it makes common sense to be concerned and demonstrate a duty of care. Although they are uncertain of the numbers, most scientists believe the rate of loss is greater now than at any time in history. The problem is not just the loss of species. There is also the loss of the genetic diversity within species, as well as the loss of diversity of different types of ecosystems ,which can contribute to or hasten whole species extinction. “Every day, an estimated 100 plant and animal species are lost to deforestation” . . . “A conservative estimate of the current extinction rate indicates that about 27,000 species a year are being lost.” National Wildlife Federation . The animals are calling series of videos are a call to action in support of the green marine animation series and wider ‘the green marine’ social and environmental programmes.